Unit 5 Reading Response

Chapter 8: The Farmer And The Cowman Should Be Friends

Anytime you are working or coordinating with others, one must understand the basis of the creative fusion, keeping the topic always in sight. Creativity will draw our attention away from our goal. Which is why written process proves king in terms of teamwork. Respecting anothers idea is simply a matter of understanding wether it will contribute or remove from the goal. Similarities in creativity should respectively and equally considered and equally ridiculed with a standard form of questions that intuitively guide the decision making process. The creative process includes having something to test. Understanding the data that results from it provides more answers to guide future decisions for the team, and camaraderie amongst the team when they can all at least reference something that identifies them all collectively as designers.

Chapter 9: Usability Testing on 10 Cents a Day

If the design process is done incorrectly, there is a potential failure looming ahead. This would result in lost time and expenses, working vigorously to meet a deadline that does not reflect the progress of the work. Utilizing certain techniques and guidelines from the beginning or throughout the creative process, invests economic clarity and definition. This reduces the amount of time needed to refine the creative direction and mission statement. 

Testing your site is very important because you want to know how people are interacting with your design. Proving much more valuable, receiving results that can save considerable savings in expenses over minor errors. 

Tests, just like the project goal, need to be clear. You need to identify specifically what you're looking for in order to get the data you want. You need to know what the test subjects are looking for, and how they use the navigational elements on the page. The conclusion of these tests should not be seen as an absolute statement as there will be future test sessions that will likely point out other data, unforeseen by previous data. So the designers must simply identify the defining issue users are having with their sites.