Delegating the structure of Information on a web page can prove difficult when the design laws are not followed. One of the many reasons for this obstacle is selfishness on the designers part. Simply assuming that the user is going to understand the hierarchy of information played before him. Keeping the user in mind during the beginning stages of the layout, brings good deeds to the future of the project and it's success.
From the start the user needs to be informed of where they are on the site, what the site does, so that you may begin building credibility and trust with users that have never used your site before and probably will return.
Organizing the amount of space that you have to equally engage the user is also important. Stakeholders for space on your page may demand a certain amount of Hierarchal dominance, and undermine the function of the page in seek of only their benefit. As a designer you need to learn how to work around that so that you can increase the functionality of your site and it's communication with its users. Merchant sites are usually filled with campaign ads as such.
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